Utilizing electronics as we speak is a lot part of our day by day lives we hardly consider the way in which the world could be with out electronics. Lord Rees, a leading cosmologist and astrophysicist who is the president of Britain’s Royal Society and astronomer to the Queen of England believes the existence of extraterrestrial life may be past human understanding. One should immediately qualify any response by granting that in authoritarian regimes, the new communication technologies can be liberating and empowering.
Many studies have been conducted prior to now century to measure the results of media on the population so as to discover the most effective techniques to affect it. From those studies emerged the science of Communications, which is used in advertising, public relations and politics(as a propaganda device) Mass communication is a needed software to insure the functionality of a giant democracy; it is also a necessary instrument for a dictatorship.
However McLuhan concluded that: “We will afford to use only these parts of them that enhance the perception of our applied sciences and their psychic and social consequences.” As a society beneath the groove and roof of present expertise and strategies, we have to perceive it completely and utterly and begin to master its cybernetics and scale back entropy within the channels.
Digital media merchandise are available in many various constructions and genres: commercials, documentaries, information, features, interview and discuss applications, music video, public information programs, westerns, science fiction, soap operas, romance, how-to, sports and games; the record goes on and on.
The strategies have grown even more huge and complicated with the appearance of nee technologies and the enabling methods embedded of their core, that, in the end, the thoughts of the victim, is managed, though these rising methods, applied sciences, music, food, audio, misinformation, suggestion, intimidation, fear, creation of doubt and self knowledge and self-worth.