We have heard it one million instances: First impressions are necessary. The Tetrad, with its fourfold Möbius topological structure of enhancement, reversal, retrieval and obsolescence, is mobilized by McLuhan and Powers to light up the media or technological innovations of cash cash, the compass, the pc, the database, the satellite, and the global media community.
The term ‘Lengthy Tail’ of the digital financial system (Anderson cited in Spurgeon 2008) describes the command highly effective of networked, informational economies that distinguish Web 2.0 media and e-commerce firms from industrial mass and niche media and markets.
Even bikes get their very own devices with an entire range of digital speedometers to coolly take a look at how briskly you are going, Bluetooth bike helmet interphones to make use of your mobile phone whilst riding your motorbike or LED spotlights which enable you to see when using round on the these lengthy darkish nights.
These interactions are tied to how the technology functions or what it makes potential (e.g., the iPhone allows you to make phone calls, text, surf the web, and many others., by way of its digital platform) but also to how individuals actually use that know-how in their on a …